Edo state government has reiterated its commitment towards revamping the state owned Bendel Newspaper Company Limited, publishers of The Nigerian OBSERVER titles, so as to enable it compete favourably with other national daily Newspapers in the country.
The state Commissioner for Communication and Orientation, Hon Andrew Adaze Emwanta gave the assurance when he paid a familiarization tour to the company for an on-the-spot assessment as part of his ministry’s oversight function on Agencies under its supervision.
Hon Emwanta who appreciated the fact that the company has issues and challenges however noted that government vision for the newspaper is to digitalize the organization in order to meet with the modern trend in the newspaper industry across the world.
According to the Commissioner, “what government’s interest in revamping the Newspaper is to situate where all works will be digitalized with a clean final product that would attract advertisement both in hard and soft copies that will improve the revenue base of the company”
Welcoming the Commissioner to the company, the General Manager Barr. Solomon Imohiensen said the Newspaper has a lot of challenges which had hindered it from competing favourably with other National dailies across the country.
Barr. Imohiensen who lamented that the high cost of materials for production coupled with obsolete printing machines and computers are part of the major bane of the Newspaper, however disclosed that if assisted financially the poor circulation of the Newspaper would be improved upon.
He therefore informed the Commissioner that the title profit being realized from advertisement and sales of the Newspaper is what the organization is using for the day to day running of the company for now.
At the site housing the new printing press bought by the state government for the company, the Engineer in charge of the Project, Mr. Chris Emeka said the new printing machine which will be test run by next week has the capacity to print 30,000 copies of Newspaper per hour and the project is being handled by Glotech VIP Commercial Printing Press.
High point of the visit was a guided tour of the Nigerian Observer by
(Photo shows the Commissioner, Barr. Andrew Emwanta -4th from Right)
the Commissioner accompanied by the General Manager, Barr. Solomon Imohiensen and other top Management staff of the company.